:root {
  --paper: #fbf6f5;
  --paper-deep: #f0e7e7;
  --ink: #2b2026;
  --ink-soft: #6d5a63;
  --coral: #c83f5c;
  --coral-dark: #a92f4b;
  --plum: #6a2f4b;
  --plum-deep: #38232e;
  --dust: #e9cbd3;
  --white: #ffffff;
  --line: #bca9af;
  --max-width: 75rem;
  --narrow-width: 51rem;
  --display: "Avenir Next Condensed", "Arial Narrow", "Helvetica Neue", Arial, sans-serif;
  --body: "Avenir Next", Avenir, "Helvetica Neue", Arial, sans-serif;
  --utility: Menlo, Monaco, Consolas, "Liberation Mono", monospace;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 1rem;
  line-height: 1.55;
  text-rendering: optimizeLegibility;
}

img {
  display: block;
  max-width: 100%;
  height: auto;
}

a {
  color: currentColor;
  text-underline-offset: 0.18em;
  text-decoration-thickness: 0.08em;
}

a:hover {
  text-decoration-thickness: 0.13em;
}

:focus-visible {
  outline: 0.2rem solid var(--coral);
  outline-offset: 0.2rem;
}

.skip-link {
  position: fixed;
  inset: 0.75rem auto auto 0.75rem;
  z-index: 20;
  padding: 0.65rem 0.9rem;
  background: var(--white);
  color: var(--ink);
  transform: translateY(-160%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  width: min(calc(100% - 3rem), var(--max-width));
  margin-inline: auto;
  padding-block: 1.25rem;
}

.wordmark,
.header-cta {
  font-size: 0.78rem;
  font-weight: 650;
  letter-spacing: 0.08em;
  text-decoration: none;
  text-transform: uppercase;
}

.header-cta {
  border-bottom: 0.12rem solid var(--coral);
  padding-block: 0.25rem;
}

.hero {
  background: var(--paper);
  padding: clamp(2rem, 5vw, 5.5rem) 0 clamp(3.25rem, 7vw, 6rem);
}

.hero__inner,
.section-shell {
  width: min(calc(100% - 3rem), var(--max-width));
  margin-inline: auto;
}

.section-shell--narrow {
  max-width: var(--narrow-width);
}

.hero__copy {
  min-width: 0;
}

.eyebrow,
.social-proof,
.email-sheet__day {
  margin: 0;
  color: var(--plum);
  font-family: var(--utility);
  font-size: clamp(0.67rem, 1.1vw, 0.78rem);
  font-weight: 700;
  letter-spacing: 0.12em;
  line-height: 1.45;
  text-transform: uppercase;
}

.eyebrow--hero {
  display: flex;
  align-items: center;
  gap: 0.7rem;
}

.eyebrow--hero span + span::before {
  margin-right: 0.7rem;
  content: "·";
}

.hero__thesis {
  position: relative;
  margin-top: clamp(1.5rem, 3vw, 2.7rem);
}

h1,
h2,
h3,
h4,
p {
  overflow-wrap: break-word;
}

h1,
h2,
h3,
h4 {
  font-family: var(--display);
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 0.98;
  overflow-wrap: normal;
  word-break: normal;
}

h1 {
  position: relative;
  z-index: 2;
  max-width: 12ch;
  margin: 0;
  font-size: clamp(3.2rem, 6.1vw, 6.2rem);
}

.hero-title__intro,
.hero-title__rest {
  display: block;
}

.hero-title__intro > span {
  display: block;
}

.hero-title__rest > span {
  display: block;
}

.hero__media {
  position: relative;
  overflow: hidden;
  margin: 0;
  background: var(--dust);
}

.hero__media::after {
  position: absolute;
  inset: 0;
  background: rgba(106, 47, 75, 0.1);
  content: "";
  mix-blend-mode: multiply;
  pointer-events: none;
}

.hero__media picture {
  display: block;
  width: 100%;
  height: 100%;
}

.hero__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.flow-line {
  display: grid;
  grid-template-columns: minmax(2.5rem, 1fr) auto minmax(2.5rem, 0.72fr);
  align-items: center;
  gap: 0.55rem;
  width: min(100%, 48rem);
}

.flow-line--hero {
  margin-top: clamp(1.8rem, 4vw, 3rem);
}

.flow-line__segment {
  position: relative;
  display: block;
  height: 0.22rem;
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform 760ms cubic-bezier(0.22, 1, 0.36, 1);
}

.flow-line__segment::after {
  position: absolute;
  top: 50%;
  right: -0.25rem;
  width: 0.55rem;
  height: 0.55rem;
  border-radius: 50%;
  background: inherit;
  content: "";
  transform: translateY(-50%);
}

.flow-line.is-visible .flow-line__segment {
  transform: scaleX(1);
}

.flow-line.is-visible .flow-line__segment:last-child {
  transition-delay: 260ms;
}

.flow-line__segment--coral {
  background: var(--coral);
}

.flow-line__segment--plum {
  background: var(--plum);
}

.flow-line__segment--dust {
  background: var(--dust);
}

.flow-line__gap {
  color: var(--ink-soft);
  font-family: var(--utility);
  font-size: 0.58rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.hero__lede {
  max-width: 48rem;
  margin: clamp(1.4rem, 3vw, 2.2rem) 0 0;
  color: #493a41;
  font-size: clamp(1rem, 1.5vw, 1.2rem);
}

.optin-form {
  max-width: 48rem;
  margin-top: clamp(1.75rem, 3.5vw, 2.7rem);
}

.field-label {
  display: block;
  margin-bottom: 0.55rem;
  font-weight: 700;
}

.form-row {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
}

input[type="email"] {
  min-width: 0;
  min-height: 3.6rem;
  border: 0.1rem solid var(--line);
  border-radius: 0;
  background: var(--white);
  color: var(--ink);
  font: inherit;
  padding: 0.8rem 1rem;
}

input[type="email"]::placeholder {
  color: #8e7b82;
  opacity: 1;
}

input[type="email"][aria-invalid="true"] {
  border-color: var(--coral-dark);
}

button {
  min-height: 3.6rem;
  border: 0;
  border-radius: 0;
  background: var(--coral);
  color: var(--white);
  cursor: pointer;
  font-family: var(--body);
  font-size: 0.82rem;
  font-weight: 750;
  letter-spacing: 0.045em;
  padding: 0.8rem clamp(1.1rem, 3vw, 2.25rem);
  text-transform: uppercase;
  transition: background-color 160ms ease, transform 160ms ease;
}

button:hover {
  background: var(--coral-dark);
}

button:active {
  transform: translateY(0.08rem);
}

button:disabled {
  cursor: wait;
  opacity: 0.68;
}

.consent {
  display: grid;
  grid-template-columns: 1rem minmax(0, 1fr);
  gap: 0.62rem;
  align-items: start;
  margin-top: 0.85rem;
  color: var(--ink-soft);
  cursor: pointer;
  font-size: clamp(0.68rem, 1vw, 0.76rem);
  line-height: 1.5;
}

.consent input {
  width: 1rem;
  height: 1rem;
  margin: 0.14rem 0 0;
  accent-color: var(--coral);
}

.form-note,
.form-status {
  margin: 0.7rem 0 0;
  color: var(--ink-soft);
  font-size: 0.78rem;
}

.form-status:not(:empty) {
  color: var(--coral-dark);
  font-weight: 700;
}

.social-proof {
  margin-top: clamp(1.4rem, 3vw, 2rem);
}

.section-dark,
.final-cta {
  background: var(--plum-deep);
  color: var(--paper);
}

.dead-point {
  padding-block: clamp(4rem, 10vw, 8rem);
}

.dead-point h2,
.email-course h2,
.proof h2,
.story h2,
.objections h2,
.final-cta h2 {
  margin: 0;
  font-size: clamp(2.55rem, 5.8vw, 5.2rem);
}

.dead-point p {
  max-width: 42rem;
  margin: 1.35rem 0 0;
  color: #f1e5e8;
  font-size: clamp(1rem, 1.8vw, 1.2rem);
}

.flow-line--dark {
  margin-block: clamp(3.2rem, 8vw, 6.5rem);
}

.flow-line--dark .flow-line__gap {
  color: var(--dust);
}

.dead-point .dead-point__close {
  max-width: 48rem;
  font-family: var(--display);
  font-size: clamp(1.7rem, 3.5vw, 3.2rem);
  font-weight: 700;
  line-height: 1.06;
}

.email-course,
.story,
.objections {
  padding-block: clamp(4rem, 10vw, 8rem);
}

.section-heading {
  max-width: 50rem;
}

.section-heading h2,
.proof__copy h2,
.story__copy h2 {
  margin-top: 0.9rem;
}

.section-heading > p:not(.eyebrow),
.proof__copy > p:not(.eyebrow),
.story__copy > p:not(.eyebrow) {
  margin: 1.2rem 0 0;
  color: #493a41;
  font-size: clamp(1rem, 1.6vw, 1.15rem);
}

.journey {
  display: grid;
  grid-template-columns: auto minmax(2rem, 1fr) auto minmax(2rem, 1fr) auto;
  align-items: center;
  gap: clamp(0.6rem, 2vw, 1.3rem);
  margin-top: clamp(3rem, 7vw, 5rem);
  color: var(--plum);
  font-family: var(--utility);
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.journey__track {
  height: 0.15rem;
  background: var(--dust);
}

.journey p {
  grid-column: 1 / -1;
  max-width: 48rem;
  margin: 0.8rem 0 0;
  color: var(--ink-soft);
  font-family: var(--body);
  font-size: 0.82rem;
  font-weight: 400;
  letter-spacing: 0;
  text-transform: none;
}

.email-preview {
  margin-top: clamp(4rem, 9vw, 7rem);
}

.email-preview h3 {
  max-width: 18ch;
  margin: 0;
  font-size: clamp(2rem, 4.5vw, 3.8rem);
}

.email-sheets {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  align-items: start;
  gap: 1.1rem;
  margin-top: clamp(2rem, 5vw, 3.6rem);
  padding-block: 1.5rem;
}

.email-sheet {
  min-height: 13.5rem;
  background: var(--white);
  padding: clamp(1.4rem, 3vw, 2.2rem);
  transform: rotate(-1.2deg);
}

.email-sheet--two {
  background: var(--dust);
  transform: translateY(1.6rem) rotate(1deg);
}

.email-sheet--three {
  transform: translateY(0.35rem) rotate(-0.6deg);
}

.email-sheet h4 {
  margin: 1.7rem 0 0;
  font-size: clamp(1.3rem, 2.5vw, 2rem);
  line-height: 1.05;
}

.email-sheet p:last-child {
  margin: 1rem 0 0;
  color: var(--ink-soft);
}

.proof {
  background: var(--dust);
  padding-block: clamp(4rem, 10vw, 8rem);
}

.proof__layout,
.story__layout {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(16rem, 0.7fr);
  align-items: center;
  gap: clamp(2.5rem, 8vw, 8rem);
}

.proof__media {
  width: min(100%, 24rem);
  margin: 0 auto;
}

.proof__media img {
  border: 0.16rem solid var(--plum);
}

.proof__media figcaption {
  margin-top: 0.7rem;
  color: var(--ink-soft);
  font-size: 0.72rem;
  text-align: center;
}

.proof__copy .disclaimer {
  font-size: 0.8rem;
  line-height: 1.55;
}

.story__layout {
  grid-template-columns: minmax(16rem, 0.88fr) minmax(0, 1fr);
}

.story__media {
  margin: 0;
}

.story__media img {
  aspect-ratio: 1.15 / 1;
  width: 100%;
  object-fit: cover;
}

.objections {
  background: var(--paper-deep);
}

.objection-list {
  margin-top: clamp(2.2rem, 5vw, 3.5rem);
}

.objection {
  display: grid;
  grid-template-columns: minmax(13rem, 0.62fr) minmax(0, 1fr);
  gap: clamp(1rem, 4vw, 3rem);
  border-top: 0.08rem solid var(--line);
  padding-block: 1.6rem;
}

.objection:last-child {
  border-bottom: 0.08rem solid var(--line);
}

.objection h3,
.objection p {
  margin: 0;
}

.objection h3 {
  font-size: clamp(1.35rem, 2.5vw, 2rem);
  line-height: 1.08;
}

.objection p {
  color: var(--ink-soft);
}

.final-cta {
  padding-block: clamp(4.5rem, 11vw, 9rem);
}

.final-cta h2 {
  max-width: 17ch;
}

.final-cta > .section-shell > p {
  margin: 1.4rem 0 0;
  color: var(--dust);
  font-size: 1.1rem;
}

.optin-form--dark .field-label,
.optin-form--dark .form-status {
  color: var(--paper);
}

.optin-form--dark .consent,
.optin-form--dark .form-note {
  color: var(--dust);
}

.site-footer {
  display: flex;
  justify-content: space-between;
  gap: 2rem;
  width: min(calc(100% - 3rem), var(--max-width));
  margin-inline: auto;
  padding-block: 2rem 2.5rem;
  color: var(--ink-soft);
  font-size: 0.74rem;
}

.site-footer p {
  margin: 0;
}

.site-footer nav {
  display: flex;
  gap: 1.2rem;
  flex-wrap: wrap;
}

.privacy-page {
  width: min(calc(100% - 3rem), 60rem);
  margin-inline: auto;
  padding-block: clamp(3.5rem, 8vw, 7rem);
}

.privacy-page__intro {
  max-width: 50rem;
  margin-bottom: clamp(3rem, 7vw, 5rem);
}

.privacy-page__intro h1 {
  max-width: none;
  margin-top: 1rem;
  font-size: clamp(3.2rem, 8vw, 6.5rem);
}

.privacy-page__updated {
  margin: 1.25rem 0 0;
  color: var(--ink-soft);
  font-family: var(--utility);
  font-size: 0.68rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.privacy-page__lead {
  max-width: 45rem;
  margin: 1.5rem 0 0;
  color: #493a41;
  font-size: clamp(1.05rem, 2vw, 1.3rem);
}

.privacy-content > section {
  border-top: 0.08rem solid var(--line);
  padding-block: clamp(2rem, 5vw, 3.5rem);
}

.privacy-content > section:last-child {
  border-bottom: 0.08rem solid var(--line);
}

.privacy-content h2 {
  margin: 0 0 1.15rem;
  font-size: clamp(1.75rem, 4vw, 2.7rem);
}

.privacy-content p,
.privacy-content li {
  color: #493a41;
}

.privacy-content p {
  max-width: 48rem;
  margin: 0.8rem 0 0;
}

.privacy-content ul {
  max-width: 48rem;
  margin: 1rem 0 0;
  padding-left: 1.25rem;
}

.privacy-content li + li {
  margin-top: 0.55rem;
}

.privacy-content a {
  color: var(--plum);
}

.privacy-table {
  margin-top: 1.5rem;
  border-bottom: 0.08rem solid var(--line);
}

.privacy-table__row {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(15rem, 0.8fr);
  border-top: 0.08rem solid var(--line);
}

.privacy-table__row > * {
  padding: 1rem;
}

.privacy-table__row > * + * {
  border-left: 0.08rem solid var(--line);
}

.privacy-table__row--head {
  background: var(--paper-deep);
  color: var(--plum);
  font-family: var(--utility);
  font-size: 0.7rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

@media (min-width: 761px) {
  .hero__inner {
    display: grid;
    grid-template-columns: minmax(0, 1.3fr) minmax(17rem, 0.7fr);
    gap: clamp(2rem, 5vw, 5rem);
  }

  .hero__copy {
    display: grid;
    grid-column: 1 / -1;
    grid-template-columns: subgrid;
  }

  .hero__copy > :not(.hero__thesis) {
    grid-column: 1;
  }

  .hero__thesis {
    display: grid;
    grid-column: 1 / -1;
    grid-template-columns: subgrid;
    align-items: start;
  }

  .hero__thesis h1 {
    grid-column: 1;
    max-width: none;
    font-size: clamp(3.6rem, 5.5vw, 5.5rem);
  }

  .hero__media {
    grid-column: 2;
    grid-row: 1;
    align-self: start;
    --hero-bleed: max(1.5rem, calc((100vw - var(--max-width)) / 2));
    width: calc(100% + var(--hero-bleed));
    height: clamp(19rem, 23vw, 22rem);
    min-height: 0;
    margin-right: calc(-1 * var(--hero-bleed));
    clip-path: polygon(8% 0, 100% 0, 100% 100%, 0 100%);
  }

  .hero__media img {
    object-position: 50% 50%;
  }

  .hero__copy > .flow-line--hero {
    position: relative;
    z-index: 3;
    grid-column: 1 / -1;
    width: 100%;
    max-width: none;
    margin-top: clamp(1.25rem, 2.5vw, 2rem);
    margin-bottom: 0;
  }

  .hero-title__intro > span {
    display: inline;
  }

  .hero-title__intro > span + span::before {
    content: " ";
  }
}

@media (max-width: 760px) {
  .site-header,
  .hero__inner,
  .section-shell,
  .privacy-page,
  .site-footer {
    width: min(calc(100% - 2rem), var(--max-width));
  }

  .site-header {
    border-bottom: 0.06rem solid rgba(106, 47, 75, 0.16);
    padding-block: 0.85rem;
  }

  .header-cta {
    display: none;
  }

  .hero {
    padding-top: 0.9rem;
  }

  .eyebrow--hero {
    justify-content: space-between;
    gap: 1rem;
    font-size: clamp(0.52rem, 2.35vw, 0.63rem);
    letter-spacing: 0.08em;
    white-space: nowrap;
  }

  .eyebrow--hero span + span::before {
    display: none;
  }

  .hero__thesis {
    display: block;
    width: calc(100% + 2rem);
    min-height: 0;
    margin-top: 0.9rem;
    margin-left: -1rem;
  }

  .hero__thesis h1 {
    position: absolute;
    inset: auto 1rem 1.2rem;
    z-index: 3;
    max-width: calc(100% - 2rem);
    margin: 0;
    color: var(--paper);
    font-size: clamp(2.75rem, 11.6vw, 3.5rem);
    line-height: 0.9;
    text-shadow: 0 0.08em 0.5em rgba(43, 32, 38, 0.28);
  }

  .hero-title__intro {
    padding-right: 0;
  }

  .hero-title__rest {
    margin-top: 0;
  }

  .hero-title__intro > span,
  .hero-title__rest > span {
    display: block;
    width: auto;
    max-width: none;
    padding: 0;
    background: transparent;
    box-shadow: none;
  }

  .hero-title__rest > span:last-child {
    color: var(--dust);
  }

  .hero__media {
    position: relative;
    top: auto;
    right: auto;
    width: 100%;
    height: clamp(28rem, 124vw, 34rem);
    margin: 0;
    clip-path: none;
  }

  .hero__media::after {
    background: linear-gradient(
      to bottom,
      rgba(43, 32, 38, 0) 34%,
      rgba(56, 35, 46, 0.2) 55%,
      rgba(43, 32, 38, 0.94) 100%
    );
    mix-blend-mode: normal;
  }

  .hero__media img {
    object-position: 50% 50%;
  }

  .flow-line--hero {
    margin-top: 1.45rem;
  }

  .flow-line {
    grid-template-columns: minmax(2rem, 1fr) auto minmax(2rem, 0.72fr);
    gap: 0.38rem;
  }

  .flow-line__gap {
    font-size: 0.48rem;
  }

  .form-row {
    grid-template-columns: 1fr;
    gap: 0.7rem;
  }

  input[type="email"],
  button {
    width: 100%;
    min-height: 3.35rem;
  }

  .social-proof {
    font-size: 0.56rem;
    letter-spacing: 0.06em;
  }

  .journey {
    grid-template-columns: auto minmax(1rem, 1fr) auto minmax(1rem, 1fr) auto;
    gap: 0.45rem;
    font-size: 0.56rem;
  }

  .email-sheets {
    grid-template-columns: 1fr;
    gap: 0;
    padding-inline: 0.8rem;
  }

  .email-sheet {
    min-height: 0;
  }

  .email-sheet--two,
  .email-sheet--three {
    margin-top: -0.25rem;
    transform: rotate(1deg);
  }

  .proof__layout,
  .story__layout {
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }

  .proof__media {
    width: min(82%, 20rem);
  }

  .story__media {
    order: 2;
  }

  .story__copy {
    order: 1;
  }

  .objection {
    grid-template-columns: 1fr;
    gap: 0.65rem;
  }

  .site-footer {
    flex-direction: column;
    gap: 0.8rem;
  }

  .privacy-page {
    padding-block: 3rem 4.5rem;
  }

  .privacy-page__intro h1 {
    font-size: clamp(3rem, 14vw, 4.6rem);
  }

  .privacy-table__row {
    grid-template-columns: 1fr;
  }

  .privacy-table__row > * + * {
    border-top: 0.08rem dashed var(--line);
    border-left: 0;
    color: var(--ink-soft);
  }

  .privacy-table__row--head {
    display: none;
  }
}

@media (max-width: 360px) {
  .wordmark {
    font-size: 0.7rem;
  }

  .hero__thesis h1 {
    font-size: clamp(2.3rem, 11.6vw, 2.65rem);
  }

  .hero-title__intro {
    padding-right: 0;
  }

  .consent {
    font-size: 0.66rem;
  }

  .journey {
    font-size: 0.5rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }

  .flow-line__segment {
    transform: scaleX(1);
  }
}